Tim McDigital

a digital marketing blog

hight_CTR_suck

High CTR– the wrong target

11/30/2012
In February I was at Econsultancy’s Digital Cream event in Dubai, where marketers spoke about how they only use CTRs to measure their online performance– or lack there of. Here are a few things to bear in mind when running digital marketing activities with CPC advertising.

Don’t waste budget on tire-kickers.

Marketers should concentrate their resources on targeting those who are willing and able to buy, not everyone who is capable of clicking an ad falls into that category. Not many businesses Read More

Digital Marketing Blog: WIP

11/30/2012
The idea of starting a blog has been bouncing around in the back of my head for a couple years. After a big week and many new experiences, I decided to set it up.

This blog is a place where I intend to openly share my own thoughts, learnings and experiences related to working in digital marketing– expect to hear more soon.

All posts are my own opinions, not my employer’s.