Setting up new digital channels without a content strategy is like opening a restaurant that doesn’t know what it will serve. People won’t just show up for the nice tables and chairs. Likewise, they don’t use apps and websites just for the heck of it.
People have needs and appetites. On the Internet content is food. Read More
Over the last couple of years brands have been investing big time to ramp up their social media presences. Right from the get-go the battle has been over who has the biggest presence, in most cases being the number of fans and followers.
In February I was at Econsultancy’s Digital Cream event in Dubai, where marketers spoke about how they only use CTRs to measure their online performance– or lack there of. Here are a few things to bear in mind when running digital marketing activities with CPC advertising.
Don’t waste budget on tire-kickers.
Marketers should concentrate their resources on targeting those who are willing and able to buy, not everyone who is capable of clicking an ad falls into that category. Not many businesses Read More